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Malcolm Gladwell 2005

Giorgio Buccellati – December 2005

Blink. The Power of Thinking without Thinking.
New York: Little, Brown and Company.

An insightful popularization of elements of psychology that are especially helpful for us in two regards.

First, the role of perception in anticipating and even defining judgment (see, e.g., pp. 160-167, where he speaks of sensation transfer with regard to commercial products and advertising).

Second, the interrelationship between instinct and an organized system of thought (see, e.g., his discussions about the “structure of spontaneity” on pp. 111-117; about the experts’ ability to articulate instinct, pp. 176-186; or about the classification of system of facial expressions, pp. 204-208).

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